Connect with your customers to drive your objectives.
What is Social Media Marketing?
Social Media Marketing can come in many forms, from keeping regular posts going out on your social accounts, to building your community and engagement, to delivering robust return on investment.
By its very nature it is a brand awareness and engagement medium. It creates the first step in the journey to conversion, taking a strategic approach where you show people different ads or content depending on where they are on the buying journey.
At Fantail, we build a strategy with your objectives in mind and we’re totally honest about how social media can help you achieve them. These days there are two core strategies:
Organic Social is when you are trying to maximise engagement and conversions by optimising the content you post and the way in which you post it without paying to promote it.
Paid Social is when you set aside some budget to promote your posts. This has become an essential part of social media strategy due to the commercialisation of social networks.
Learn how we helped Carluccio’s grow their organic social media presence by rejuvinating their content strategy.
Enquire About Our Social Media Services
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