Increase the visibility of your business online.
What is SEO?
Search Engine Optimisation (SEO) is a marketing strategy with the aim of improving your business’s visibility on search engines like Google.
The practice of SEO has changed over the year and you will hear many opinions about its effectiveness. During the early evolution of the internet, many bad practices were used to get a website ranking. The reason? They worked!
However, over the years Google and other search engines have finely tuned their algorithms and heavily penalised websites that still use these bad practices.
At Fantail, our SEO approach is 100% white-hat with content at the heart of our strategy, creating genuinely valuable content that attracts links because it’s actually of interest to your target audience.
SEO these days is far deeper than just the above, search engines look at a multitude of ranking factors and signals to determine how valuable the page is to people searching for a certain query. We delve into this to establish a strategy that delivers long-term and robust success, meaning you rank higher for your most important keywords and stay there.
Find out how we used Twitter Lead Generation ads to drive new customers for KPMG Small Business Accounting.
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