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KPMG Paid Social Case Study

Getting new customers and delivering ROI for KPMG’s small business accounting platform.

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The Brief

KPMG’s youngest partner Bivek Sharma was tasked with launching a new SME product called KPMG Small Business Accounting.

Along with SEO and PPC, they wanted a lead generation strategy in place that utilised their social media presence.

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Our Solution

We tested audiences across LinkedIn and Facebook but it became clear quickly that Twitter was the channel with the biggest opportunity.

We utlised their new Lead Generation ad format, making it easier for people to submit their details within the Twitter environment.

We ended up generating more leads than their sales team could handle so we took a measure approach month on month, resulting in a fantastic return on ad spend.

The Results

%

Return On Investment

%

Lower Than Target Cost Per Conversion

Leads

CASE STUDY

80% ROI Lead Generation for KPMG

Find out how we used Twitter Lead Generation ads to drive new customers for KPMG Small Business Accounting.

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Southdown Rd 

Harpenden

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+44 (0)7931117459

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