Getting new customers and delivering ROI for KPMG’s small business accounting platform.
We tested audiences across LinkedIn and Facebook but it became clear quickly that Twitter was the channel with the biggest opportunity.
We utlised their new Lead Generation ad format, making it easier for people to submit their details within the Twitter environment.
We ended up generating more leads than their sales team could handle so we took a measure approach month on month, resulting in a fantastic return on ad spend.
Return On Investment
Lower Than Target Cost Per Conversion
Find out how we used Twitter Lead Generation ads to drive new customers for KPMG Small Business Accounting.
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